Note to advertisers

[icelightning]

A note to advertisers: I am MUCH more likely to listen to a commercial or read an ad if it isn't annoying.

I automatically, without thinking, mute the first commercial that's louder than the show I'm watching, and keep mute on until my show is back on. Not only are you making sure I don't listen to your commercial, you're negatively affecting every commercial after yours. Why haven't producers of loud commercials gotten their asses sued for reducing the "selling value" of commercials after them?

Ads--specifically, pop-ups. If you get in the way of what I'm looking at or reading, I immediately get rid of you. This specifically applies to opaque pop-ups. I don't mind the ones that pop over YouTube videos so much, because sometimes they're even directing me to where I can purchase the song (which makes much more sense than muting the entire audio track, peoples!). However, any other ad on the same page as an annoying pop-up ad gets immediately disregarded. And not only that, but I'm less likely to look at other ads on other sites.

So, basically, if you want your ad dollars to do any sort of work for you, get rid of them. Or make other ads get rid of them.

Also, does someone wanna do a thesis paper on this? It'd be a fun experiment. Do the pop-up ads, or don't do the pop-up ads, and see how many of the other ads people remember. Then do the loud/normal volume commercials, and see how many of the ads are remembered. Heck, you can probably even compare how many ads before the loud ad are remembered compared to the one after it. You can totally tell the people that they're supposed to be reading a website, or watching a show--performing normal activities they do at home. Heck, you can even see if people remember the loud/annoying pop-up ad's creator in a negative light.

Fuck, I still remember that Juicy Fruit ad that nearly blew my fucking eardrums out. We were watching "Kitchen Nightmares" online, on Fox's website. Also, I've noticed that American car companies make really loud commercials that we always mute.

Geico commercials are almost always watched, and I'll actually turn the volume back on for them. Mastercard commercials are quiet. Commercials geared towards women are also quiet.

See? Not that hard. Really.

Comments

[kadrin.livejournal.com]

I suppose they're going for "Ha ha it sticks in your mind anyway"? But, look, my anecdote trumps their data; when I was twelve-to-fourteen, there was an ad on television for Mollenberg bread. It played all the damn time and the song was hugely annoying. To this day I have never, ever, bought Mollenberg bread. Very deliberately. So. Yeah. DEAR ADVERTISERS PLEASE MAKE ME NOT HATE YOU.

[icelightning.livejournal.com]

EXACTLY. Hell, I'd much rather buy a foreign car at this point if you based my opinion on just the commercials alone. :|