Note to advertisers
Apr. 2nd, 2009 03:02 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
icelightningA note to advertisers: I am MUCH more likely to listen to a commercial or read an ad if it isn't annoying.
I automatically, without thinking, mute the first commercial that's louder than the show I'm watching, and keep mute on until my show is back on. Not only are you making sure I don't listen to your commercial, you're negatively affecting every commercial after yours. Why haven't producers of loud commercials gotten their asses sued for reducing the "selling value" of commercials after them?
Ads--specifically, pop-ups. If you get in the way of what I'm looking at or reading, I immediately get rid of you. This specifically applies to opaque pop-ups. I don't mind the ones that pop over YouTube videos so much, because sometimes they're even directing me to where I can purchase the song (which makes much more sense than muting the entire audio track, peoples!). However, any other ad on the same page as an annoying pop-up ad gets immediately disregarded. And not only that, but I'm less likely to look at other ads on other sites.
So, basically, if you want your ad dollars to do any sort of work for you, get rid of them. Or make other ads get rid of them.
Also, does someone wanna do a thesis paper on this? It'd be a fun experiment. Do the pop-up ads, or don't do the pop-up ads, and see how many of the other ads people remember. Then do the loud/normal volume commercials, and see how many of the ads are remembered. Heck, you can probably even compare how many ads before the loud ad are remembered compared to the one after it. You can totally tell the people that they're supposed to be reading a website, or watching a show--performing normal activities they do at home. Heck, you can even see if people remember the loud/annoying pop-up ad's creator in a negative light.
Fuck, I still remember that Juicy Fruit ad that nearly blew my fucking eardrums out. We were watching "Kitchen Nightmares" online, on Fox's website. Also, I've noticed that American car companies make really loud commercials that we always mute.
Geico commercials are almost always watched, and I'll actually turn the volume back on for them. Mastercard commercials are quiet. Commercials geared towards women are also quiet.
See? Not that hard. Really.
I automatically, without thinking, mute the first commercial that's louder than the show I'm watching, and keep mute on until my show is back on. Not only are you making sure I don't listen to your commercial, you're negatively affecting every commercial after yours. Why haven't producers of loud commercials gotten their asses sued for reducing the "selling value" of commercials after them?
Ads--specifically, pop-ups. If you get in the way of what I'm looking at or reading, I immediately get rid of you. This specifically applies to opaque pop-ups. I don't mind the ones that pop over YouTube videos so much, because sometimes they're even directing me to where I can purchase the song (which makes much more sense than muting the entire audio track, peoples!). However, any other ad on the same page as an annoying pop-up ad gets immediately disregarded. And not only that, but I'm less likely to look at other ads on other sites.
So, basically, if you want your ad dollars to do any sort of work for you, get rid of them. Or make other ads get rid of them.
Also, does someone wanna do a thesis paper on this? It'd be a fun experiment. Do the pop-up ads, or don't do the pop-up ads, and see how many of the other ads people remember. Then do the loud/normal volume commercials, and see how many of the ads are remembered. Heck, you can probably even compare how many ads before the loud ad are remembered compared to the one after it. You can totally tell the people that they're supposed to be reading a website, or watching a show--performing normal activities they do at home. Heck, you can even see if people remember the loud/annoying pop-up ad's creator in a negative light.
Fuck, I still remember that Juicy Fruit ad that nearly blew my fucking eardrums out. We were watching "Kitchen Nightmares" online, on Fox's website. Also, I've noticed that American car companies make really loud commercials that we always mute.
Geico commercials are almost always watched, and I'll actually turn the volume back on for them. Mastercard commercials are quiet. Commercials geared towards women are also quiet.
See? Not that hard. Really.
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no subject
Date: 2009-04-02 07:31 pm (UTC)he did a terrible job, as i don't remember what the answer was.
no subject
Date: 2009-04-02 07:41 pm (UTC)no subject
Date: 2009-04-02 08:31 pm (UTC)While we're at it, can we throw in the ads that air *during* shows (while the show is actually on-screen) for other shows? It's bad enough that they're now taking up about a quarter of the screen, and they're all animated and dazzling and usually pop up at the worst time during the plot of the show I'm trying to watch--NOW THEY COME WITH SOUND OF THEIR OWN! WHICH THEY PLAY *OVER* THE SOUND OF THE SHOW!
no subject
Date: 2009-04-02 10:31 pm (UTC)Oh God, those need to DIE IN A FIRE. I haaaaate those. I'm surprised that channels haven't gotten yelled at for doing that to shows. (I think Nikelodeon gets away with it because viewers are kids. :| And don't know they can have their parents phone in annoyances.)
no subject
Date: 2009-04-03 07:02 am (UTC)no subject
Date: 2009-04-03 02:55 pm (UTC)no subject
Date: 2009-04-04 02:52 am (UTC)no subject
Date: 2009-04-04 03:06 am (UTC)